I am not surprised. I have a friend that works on Kin team and he told that they got the marketing and training of Verizon reps all wrong. They missed their sales targets considerably. Also this shows how difficult the entry into this consumer phone market is at this time. That’s why Microsoft’s best bet is the enterprise.

Microsoft marketing in general should really take some lessons from Apple. For example, SharePoint materials/main website could be so much simpler. I know that SharePoint offers a lot and it’s difficult to describe everything. That’s why it’s better to describe less.

Also, I recently saw a leaked presentation on Windows 8 and it was fifteen slides long. Do you really need 15 slides to describe something that can be done in at most five?

  • Fast start up time
  • Facial recognition/automatic login
  • Ability to use external Displays (TVs) easily
  • USB 3.0 support
  • Fast switch between accounts

I promise that my next post is going to be technical. :)